A banana in the mail? This direct mail piece is for Chiquita bananas and similar products. With quirky illustrations and a peelable banana, this piece is one to open. The recipient will also receive a coupon for other Chiquita branded products and a delicious recipe for banana muffins
Ambient Idea: “A Day to Go Bananas” is about bringing families together to promote eating healthy and being active. This day would be featured in local parks with banana swings and blue and yellow branded playground equipment. Chiquita employees and volunteers would also be there to hand out fruit, fun facts, and recipes with coupons for the families.